Haru Haru - Bakuchiol Eye Cream / Unscented(20ml)

Step 1 — After Cleansing and Moisturising
Apply the Bakuchiol Eye Cream as the final step of your skincare routine — after your moisturiser has fully absorbed. The moisturiser beneath creates an optimal hydration base for the eye cream to work on top of.

Step 2 — Dispense and Apply
Use the airless pump to dispense a small amount — a little goes a long way with this concentrated formula. Apply to the undereye area, the orbital bone, and the outer corners of the eye where crow's feet develop.

Step 3 — Pat Gently to Absorb
Using your ring finger (which applies the least pressure), pat the cream gently into the skin using light tapping motions. Never rub or drag the delicate undereye skin — patting drives the product in without causing the micro-trauma that can accelerate fine line formation.

Step 4 — Extend to Smile Lines if Desired
For maximum results, apply a small amount to smile lines, nasolabial folds, and any areas of dark discolouration or fine lines around the mouth and nose. The Bakuchiol and Fermented Black Rice are equally effective on these areas.

Step 5 — Use as a Concealer Base (Optional)
Before applying concealer in the morning, allow the eye cream to absorb for 1–2 minutes, then apply your concealer on top. The hydrating milky texture creates a smooth, moisturised base that prevents creasing and improves concealer longevity significantly.

- Feel the cooling, lightweight, milky texture
- Wake up tired eyes with a boost of hydration

After 1 month of consistent use clinically proven to:- Reduce eye wrinkles by 11.24%
- Improve moisture level by 23.77%

For all skin types

Fermented Black Rice extract (Patent: 10-2239470) - Antioxidant / Moisturizes / Brightens
Fermented bamboo shoot bark extract (Patent: 10-2314639) - Brightens / Soothes skin
Bakuchiol (Patent US8859021B2) - Slows aging / Anti-wrinkle / Improves skin elasticity
Natto gum - Moisturizes / Improves skin elasticity
Sodium Hyaluronate - Moisturizes / Promotes collagen creation / Improves skin texture
Madecassoside (Patent: 10-1245563) - Brightens / Anti-inflammatory / Soothes skin

Free from:

Toxic additives
Artificial Fragrance
GMOs
Phthalates
Sulfates
Silicones
Mineral Oil
Drying Alcohol
Synthetic Dyes

Q: What is Bakuchiol and how does it compare to retinol?

A: Bakuchiol is a meroterpene compound derived from the seeds and leaves of the Psoralea corylifolia plant. Unlike retinol, which is a vitamin A derivative, Bakuchiol is plant-based — but peer-reviewed clinical studies have demonstrated that it activates the same retinoid receptors in the skin, delivering comparable improvements in fine lines, wrinkles, skin firmness, and elasticity. The key advantage over retinol is that Bakuchiol does not cause retinol's characteristic side effects — dryness, peeling, redness, irritation, or photosensitivity — making it suitable for sensitive skin, the delicate eye area, daytime use, and pregnancy.

Q: Is Bakuchiol as effective as retinol for reducing wrinkles?

A: Clinical studies comparing Bakuchiol and retinol directly have found equivalent improvements in fine line appearance, skin firmness, and elasticity over equivalent time periods. The key difference is tolerability: retinol users often experience an adjustment period of irritation and peeling that can interrupt consistent use — the most important factor in any anti-ageing result. Bakuchiol delivers results without this adjustment period, making consistent twice-daily use achievable from the very first application. The clinical result of an 11.24% reduction in eye wrinkles after just one month of use reflects this consistency.

Q: Can I use this in the morning as well as the evening?

A: Yes — and this is one of the most significant advantages of Bakuchiol over retinol. Bakuchiol is photostable (it does not degrade in UV light) and does not increase photosensitivity, making it completely safe for morning use without any additional SPF considerations specific to the eye cream itself. Applying it morning and evening allows the anti-ageing and brightening benefits to accumulate significantly faster than evening-only application.

Q: Can I use this if I'm pregnant or breastfeeding? A: Yes. Bakuchiol is the recommended alternative to retinol for use during pregnancy and breastfeeding — retinoids are typically avoided during pregnancy due to potential risks, but Bakuchiol has no such concern. Always consult your healthcare provider if you have specific concerns, but this formula contains no retinoids, no parabens, no synthetic fragrance, and no ingredients that are typically contraindicated during pregnancy.

Q: How long does 20ml last?

A: With consistent twice-daily use (one pump per application), 20ml provides approximately 2–3 months of regular use. The airless pump dispenses a precise, measured amount each time — preventing waste and ensuring the product lasts the full expected duration.

Q: Can I use this on areas other than the eye area?

A: Yes — HARUHARUWONDER specifically recommends using it as a spot treatment on smile lines, nasolabial folds, and areas of dark discolouration anywhere on the face. The Bakuchiol and Fermented Black Rice are effective on all fine lines and pigmentation, not just undereye concerns. It can also be used as a hydrating base under concealer anywhere on the face.

Q: Will this work on dark circles caused by genetics or vascular discolouration?

A: The Fermented Black Rice Extract and antioxidant complex specifically target both vascular discolouration (the blue-purple darkness caused by blood vessels visible through thin undereye skin) and pigment-based dark circles (brown discolouration from melanin accumulation). While genetic dark circles are more resistant to topical treatments than those caused by fatigue or lifestyle factors, the brightening and antioxidant activity of this cream can visibly reduce the appearance of dark circles with consistent long-term use.

Q: Can I use this alongside my regular face moisturiser and other treatments?

A: Yes — apply as the final step after your moisturiser. If you are using a retinol serum on the rest of your face, you can use this eye cream instead of retinol around the eye area, which is too delicate for most retinol formulations. The Bakuchiol Eye Cream is also fully compatible with AHA/BHA treatments, vitamin C serums, and niacinamide — simply apply it last, after all other treatments have absorbed.

Q: Is the airless pump hygienic?

A: Yes — airless pump packaging is considered one of the most hygienic delivery formats in skincare, because no air enters the container and no fingers need to contact the product. This prevents microbial contamination and oxidation, keeping the formula fresh and effective from the first use to the last drop. It is also significantly more hygienic than a jar format, which exposes the product to air and finger contact with every use.