Haruharu Wonder Hyaluronic Anti-wrinkle Serum(50ml)

Apply to skin evenly and pat in lightly until fully absorbed.

Our skin-friendly emulsifier can cause a slight white cast upon initial application so pat in fully to blend in.

Instantly:- Feel the non-sticky, light milky serum
- Boost hydration and skin protection

With consistent use:- Notice a stronger and healthier skin barrier
- Unveil a brighter, smoother and more even complexion

Cruelty-free. 95% natural ingredients.FSC-certified eco-conscious packaging — 100% recycled paper, soy ink printing.Suitable for all skin types.

Fermented Black rice & Bamboo shoot Barks - Helps restoring elasticity in the skin and its resilience - Noticeably calms and soothes the skin - Korean-produced ??Lipids(Lecithin derived from Soy) - Support skin's natural moisture barrier - To help seal in moisture and provide a barrier against external aggressors ??Beta Glucan - A powerful humectant that brings in hydration and helps plump the skin ??Tocopherol - The most biologically active form of vitamin E. and helps retain moisture to keep radiant and healthy lloking skin.

Q: What is the patented Ultra Deep Technology and how does it work?

A: Ultra Deep Technology is HARUHARUWONDER's proprietary fermentation-based delivery system that transforms raw active ingredients — including Fermented Black Rice, Bamboo Bark, and other key actives — into more flexible molecular configurations that the skin can absorb more deeply and efficiently than standard formulation allows. Where conventional serums typically deliver actives to the upper epidermis, Ultra Deep Technology enables penetration to the deeper skin layers where wrinkle formation, elasticity loss, and barrier breakdown actually originate — producing more meaningful and lasting results from the same active ingredients.

Q: What causes the slight white cast upon application?

A: The slight white cast immediately after applying this serum is caused by the skin-friendly emulsifier used to facilitate the Ultra Deep Technology delivery system. This emulsifier is what enables the serum's actives to penetrate deeply — it is a functional, beneficial ingredient rather than an inert filler. The white cast disperses fully within seconds of gentle patting and leaves no visible residue. Simply ensure you pat the serum in thoroughly rather than leaving it to air-dry on the surface.

Q: Can I use this as a spot treatment on specific wrinkles?

A: Yes — HARUHARUWONDER specifically recommends this as a dual-use product: daily full-face anti-wrinkle serum and targeted spot treatment for established lines. The thin, watery-cream texture makes it easy to apply in a concentrated layer directly onto forehead lines, smile lines, crow's feet, or any area of early wrinkle formation — delivering a higher local concentration of actives where the skin needs the most intensive support.

Q: Is this suitable for sensitive skin?

A: Yes. The formula is 95% natural, cruelty-free, and has been developed with skin compatibility as a priority. It does not contain synthetic fragrance, harsh preservatives, or the strong exfoliating actives that commonly cause sensitivity in anti-ageing serums. The Bamboo Shoot Bark and Fermented Black Rice both provide active soothing and anti-inflammatory benefits that support sensitive skin throughout use.

Q: How does this serum differ from the Phyto & 5 Peptide Concentrate Cream?

A: Both are anti-ageing products from HARUHARUWONDER but they target different mechanisms. This serum focuses on deep hydration-driven wrinkle reduction — using Ultra Deep Technology to deliver moisture-restoring and elasticity-supporting actives (Beta Glucan, Lecithin, Fermented Black Rice) deep into the skin. The Phyto & 5 Peptide Concentrate Cream focuses on peptide-driven collagen synthesis stimulation and wrinkle reduction at the structural protein level. For the most comprehensive anti-ageing routine, they are used together — this serum first, followed by the Peptide Cream as the moisturising step.

Q: How does the eco-friendly packaging work?

A: HARUHARUWONDER uses 100% recycled paper for all packaging materials, certified by the Forest Stewardship Council (FSC) — an independent organisation that ensures forest products come from responsibly managed, sustainable sources. The printing uses eco-friendly soy ink rather than petroleum-based inks. This approach significantly reduces the environmental footprint of each product without any impact on the formula, efficacy, or shelf life of the serum inside.

Q: Can I use this under SPF in the morning?

A: Yes — the lightweight, non-sticky texture absorbs fully and leaves no residue that would interfere with SPF application or adherence. Apply the serum, allow it to fully absorb (patting rather than rubbing), then follow with your moisturiser and broad-spectrum SPF as the final morning step.

Q: How long will 50ml last?

A: With consistent twice-daily use as a full-face serum, 50ml provides approximately 2–3 months of regular use. If used primarily as a targeted spot treatment rather than full-face application, it will last considerably longer.