Beauty of Joseon - Green Plum Refreshing Cleanser(100ml)

Dispense a small amount onto wet hands and work into a gentle lather.

Gently massage onto wet face using circular motions, paying attention to the T-zone and any areas of congestion.

After thoroughly cleansing, rinse off completely with lukewarm water.

Pat dry gently and follow immediately with your toner, essence, or serum while skin is still slightly damp.

Use morning and night for best results.

Pro Tips:

• For the double cleansing method, use this as the second step after an oil cleanser or cleansing balm to remove makeup, sunscreen, and SPF first. This is a water-based cleanser and is not designed to remove heavy makeup on its own.
• Do not use water that is too hot — lukewarm water helps preserve the skin's natural moisture barrier and is gentler on sensitive skin.
• This cleanser produces a light, soft lather — this is completely normal and intentional. Excessive foam is not a sign of better cleansing and can be more stripping on the skin.
• If your skin still looks dewy and shiny after rinsing, this is normal and a sign the cleanser is doing its job — protecting your moisture barrier rather than stripping it.

Gentle Pore-Deep Cleansing — Mung Bean Seed Extract (3%) and Green Plum Water (24%) work synergistically to remove dead skin cells, sebum, blackheads, and daily impurities from deep within the pores — without stripping the skin's natural oils or damaging the moisture barrier.

Moisture Barrier Protection — The slightly acidic, low-pH formula is carefully calibrated to match the skin's natural pH level, helping maintain the oil-water balance and protect the moisture barrier throughout the cleansing process. Skin feels hydrated after rinsing, never uncomfortable or tight.

Gentle Natural Exfoliation — Green Plum Water is a natural source of AHAs (including Citric Acid and fruit acids), which gently soften and remove dead skin cells, activate the skin's turnover cycle, and help shed old cells to reveal new, healthy skin underneath. This promotes a brighter, smoother complexion over time.

Brightening & Radiance Boosting — Green Plum Water nourishes and brightens the complexion while providing protection against free-radical damage. Blueberry Fruit Extract, Gardenia Florida Fruit Extract, and Rice Extract further support an even, radiant skin tone.

Deep Hydration — Glycerin draws moisture into the skin and keeps it there. Mung Bean Seed Extract promotes long-lasting moisture retention, ensuring skin stays hydrated and comfortable after every cleanse.

Antioxidant & Soothing Defence — Camellia Sinensis Leaf Extract (Green Tea) regulates oil production, stimulates blood circulation, and soothes inflammation. Houttuynia Cordata Extract and Nelumbo Nucifera Flower Extract (Lotus) add additional anti-inflammatory and calming benefits, reducing redness and sensitivity.

Oil Balance & Sebum Control — The formula maintains the natural oil-moisture balance of the skin, making it effective for oily and combination skin types without over-drying or causing rebound oiliness.

Clinically Proven Non-Irritating — Clinically proven to be non-irritating according to a 24-hour Human Repeated Insult Patch Test conducted by Korea Dermatology Research Institute on 51 subjects. Hypoallergenic and safe for sensitive skin types.

Suitable for all skin types. Especially beneficial for sensitive, acne-prone, combination, oily, and dry skin types. The low-pH, hypoallergenic, and fragrance-free formula makes it one of the most universally gentle cleansers available. Particularly recommended for anyone whose skin has previously felt tight, dry, or irritated after cleansing.

Water, Prunus Mume Fruit Water (24%), Cocamidopropyl Hydroxysultaine, Phaseolus Radiatus Seed Extract (Mung Bean 3%), Sodium Cocoyl Isethionate, Glycerin, Sodium Chloride, Camellia Sinensis Leaf Extract (Green Tea), Houttuynia Cordata Extract, Nelumbo Nucifera Flower Extract (Lotus), Oryza Sativa (Rice) Extract, Prunus Mume Fruit Extract (Green Plum), Vaccinium Angustifolium (Blueberry) Fruit Extract, Guar Hydroxypropyltrimonium Chloride, Coconut Acid, Ethylhexylglycerin, Caprylyl Glycol, Sodium Isethionate, Citric Acid, Butylene Glycol, 1,2-Hexanediol, Hydroxyacetophenone, Dextrin, Melia Azadirachta Leaf Extract (Neem), Melia Azadirachta Flower Extract (Neem Flower), Gardenia Florida Fruit Extract, Propylene Glycol Laurate, Sodium Citrate, Disodium EDTA

Q: What skin types is this cleanser suitable for?
This cleanser is suitable for all skin types including sensitive, dry, oily, combination, normal, and acne-prone skin. The low-pH, hypoallergenic, fragrance-free formula is gentle enough for daily use morning and evening.

Q: Can I use it to remove makeup?
This is a water-based cleanser and is not designed to remove makeup or sunscreen on its own. For a complete cleanse, use it as the second step in a double cleanse — first using an oil cleanser or cleansing balm to break down and remove makeup and SPF, then follow with this cleanser to deep clean the pores.

Q: Why does my skin still look dewy and shiny after rinsing?
Cleansing should never leave skin dry and stripped. This formula is designed to protect the natural moisture barrier, which means skin will look dewy and hydrated after rinsing. This is a sign the cleanser is working correctly — not a sign it needs to be rinsed longer.

Q: Is it a low-pH cleanser?
Yes. This cleanser has a slightly acidic, low-pH formula calibrated to match the skin's natural pH. This helps maintain the oil-water balance, protect the moisture barrier, and keep the skin's microbiome healthy — unlike alkaline soaps and harsh foaming cleansers that can disrupt the skin's natural equilibrium.

Q: Does it contain fragrance or alcohol?
No. This cleanser is completely scent-free and contains no harsh alcohol, making it safe for sensitive and reactive skin types.

Q: Is it vegan and cruelty-free?
Yes. This product is vegan certified, cruelty-free, and gluten-free. It is also free from parabens, sulfates SLS and SLES, phthalates, mineral oil, oxybenzone, coal tar, hydroquinone, triclocarban, and triclosan.

Q: Can I use it both morning and night?
Yes. This cleanser is gentle enough for twice-daily use. In the morning, use it alone to refresh skin after sleep. In the evening, use it as the second step of your double cleanse after an oil cleanser or cleansing balm.

Q: What does the Green Plum Water do for my skin?
Green Plum Water (24%) is a natural source of AHAs — including fruit acids and citric acid — that gently soften and remove dead skin cells and help activate the skin's natural renewal cycle. It also nourishes, brightens, and provides antioxidant protection against environmental damage. Plums are a traditional Hanbang ingredient rich in Vitamins A, B, and C.

Q: What does the Mung Bean Extract do?
Mung Bean Seed Extract (3%) contains carbohydrates, proteins, vitamins, minerals, flavonoids, and polyphenols including caffeic acid. It provides antioxidant benefits, promotes long-lasting moisture retention, and works synergistically with green plum water to gently remove dead skin cells and sebum without stripping the moisture barrier.

Q: Can pregnant women use it?
Yes. This cleanser does not contain any ingredients typically restricted during pregnancy such as retinol, salicylic acid, or chemical sunscreen actives. However, as with any new skincare product during pregnancy, consulting your doctor or healthcare provider before use is always recommended.

Q: When will I see results?
Many users notice softer, more hydrated, and clearer skin from the very first use. With consistent twice-daily use over several weeks, expect a visibly brighter, smoother, and more even complexion as dead skin cell buildup is gradually removed.