Beauty of Joseon - Calming Serum : Green tea + Panthenol

Dispense a few drops onto clean hands.

Gently pat the serum into the skin with fingertips until fully absorbed.

Use morning and night as part of your regular skincare routine — after cleansing and toning, before moisturiser and SPF.

Avoid touching the dropper directly to the skin or face to keep the formula hygienic and prevent contamination.

Pro Tips:

• For an extra calming boost, store the serum in the fridge and apply it cold to maximise the soothing and cooling effect on reactive or sunburned skin.
• This serum works exceptionally well immediately after exfoliation (AHA/BHA toners or treatments) to calm any post-exfoliation sensitivity and restore the moisture barrier.
• Layer under a moisturiser for maximum hydration, or use alone for a lightweight, minimal routine on hot or humid days.
• For intense redness or sensitivity flares, apply 2 layers using the patting method and allow each layer to absorb fully before applying the next.
• Pairs perfectly with the Centella Asiatica Calming Mask for an extra soothing weekly treatment boost.
• Always follow with SPF in the morning to protect the skin from UV-induced irritation and redness.

Instantly Soothes Stressed Skin — The powerful combination of Mugwort Extract (30%) and Green Tea Extract delivers immediate soothing relief to sensitive, irritated, reactive, or inflamed skin. Skin is calmed on contact, making this serum ideal for use after sun exposure, after workouts, after exfoliation, or any time the skin feels hot, red, or stressed.

Reduces the Appearance of Redness — Mugwort Extract (Artemisia Capillaris) is one of the most celebrated botanical ingredients in traditional Korean Hanbang skincare. Rich in anti-inflammatory compounds, it works to visibly diminish redness, calm rosacea-prone skin, and reduce the appearance of blemishes and post-acne marks with consistent use.

Boosts the Moisture Barrier — Panthenol (Vitamin B5) at 5% deeply penetrates the skin, helping to strengthen the moisture barrier, prevent essential moisture loss, and keep skin hydrated and protected throughout the day and night. Panthenol also accelerates skin healing and supports the regeneration of damaged skin cells.

Antioxidant Protection from Green Tea — Camellia Sinensis Leaf Water forms the base of this serum and provides powerful antioxidant and anti-inflammatory properties. Green Tea is rich in EGCG (Epigallocatechin gallate) and polyphenols that help protect the skin from free radical damage caused by UV exposure, pollution, and daily environmental stressors.

Deep, Long-Lasting Hydration — Glycerin, Sodium Hyaluronate, Betaine, and Polyquaternium-51 (a biomimetic ingredient that mimics the skin's natural hyaluronic acid) work together to draw moisture into the skin, lock it in, and maintain optimal hydration levels for hours after application.

Soothes Acne, Blemishes & Sensitivity — Allantoin and Dipotassium Glycyrrhizate (Licorice Root) soothe inflammation, reduce redness around blemishes, and calm sensitised skin. Coptis Japonica Root Extract provides additional antibacterial and anti-inflammatory benefits to help keep breakouts under control.

Neem Leaf & Flower Extract — Melia Azadirachta Leaf Extract and Melia Azadirachta Flower Extract (Neem) provide further antibacterial, soothing, and clarifying benefits, particularly helpful for acne-prone and congested skin types.

Lightweight, Fast-Absorbing Texture — The serum has a lightweight, watery-gel texture that absorbs into the skin quickly and completely without any stickiness or residue. It layers effortlessly with other skincare products and can be used morning and night.

Suitable for all skin types. Especially beneficial for sensitive, reactive, redness-prone, rosacea-prone, acne-prone, and inflamed skin types. The alcohol-free, fragrance-free, plant-based formula makes it one of the most universally gentle serums available. Safe for use during pregnancy.

Camellia Sinensis Leaf Water, Water, Panthenol (5%), Glycerin, Butylene Glycol, 1,2-Hexanediol, Methylpropanediol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Betaine, Ethylhexylglycerin, Allantoin, Dipotassium Glycyrrhizate, Artemisia Capillaris Extract (Mugwort 30%), Glyceryl Acrylate/Acrylic Acid Copolymer, Melia Azadirachta Leaf Extract (Neem), Polyquaternium-51, Malt Extract, Melia Azadirachta Flower Extract (Neem Flower), Coptis Japonica Root Extract, Sodium Hyaluronate.

Q: What skin types is the Calming Serum best for?
All skin types can benefit from the soothing and hydrating properties of this serum. It is especially recommended for those with stressed, reactive, sensitive, redness-prone, rosacea-prone, and acne-prone skin. It is also excellent for use after exfoliation to help calm and restore the skin barrier.

Q: How has the new formula changed from the original version?
The reformulated Calming Serum now includes 30% Mugwort Extract for an extra-soothing boost that lasts longer. The concentration of Panthenol has also been increased from 2% to 5% for significantly enhanced hydration and moisture barrier support. These updates make the formula slightly thicker than the original and give it a natural green tint from the high concentration of mugwort.

Q: What does Mugwort Extract do for the skin?
Mugwort (Artemisia Capillaris) is a traditional Hanbang botanical that has been used in Korean skincare and medicine for centuries. It is rich in flavonoids, vitamins, and anti-inflammatory compounds that help reduce redness, calm inflammation, soothe irritated and sensitised skin, and provide antioxidant protection against environmental damage. At 30%, it is a hero-level concentration in this formula.

Q: What does Panthenol (Vitamin B5) do?
Panthenol, also known as Vitamin B5, is a deeply penetrating humectant and emollient. At 5%, it helps strengthen and repair the skin's moisture barrier, prevents transepidermal water loss, maintains long-lasting hydration, and accelerates the healing of irritated or damaged skin. It is one of the most well-tolerated skincare ingredients and is safe for even the most sensitive skin types.

Q: Can I use this serum both morning and night?
Yes. The Calming Serum can be used in both your morning and evening skincare routines. In the morning, always follow with SPF to protect the skin from UV-induced redness and irritation.

Q: Is it safe for acne-prone skin?
Yes. The Calming Serum is formulated without comedogenic ingredients and contains several actives that are beneficial for acne-prone skin — including Mugwort Extract, Neem Extract, and Coptis Japonica Root Extract — which work together to calm inflammation and reduce the appearance of blemishes and redness.

Q: Is it safe during pregnancy?
Yes. This product is marked as pregnancy safe. It is formulated without retinol, salicylic acid, or any ingredients typically restricted during pregnancy. As always, it is recommended to consult your doctor or healthcare provider before introducing any new skincare product during pregnancy.

Q: Is it fragrance-free and alcohol-free?
Yes. This serum contains absolutely no added fragrance or harsh alcohol, making it safe and gentle for daily use on sensitive and reactive skin types.

Q: Is it vegan and cruelty-free?
Yes. This serum uses 100% plant-based ingredients and is completely animal-friendly and cruelty-free.

Q: Why does this serum have a green colour?
The natural green tint comes from the high 30% concentration of Mugwort Extract (Artemisia Capillaris). This is completely natural and is not from any artificial colouring — it is a visible sign of the high-quality botanical content in the formula.

Q: What products should I pair this with?
For an extra calming and soothing routine, pair this serum with the Centella Asiatica Calming Mask for a weekly deep-soothing treatment. In your daily routine, apply after your toner and before your moisturiser. Always finish your morning routine with a broad-spectrum SPF sunscreen.

Q: When will I see results?
Many users report immediately calmer, less irritated, and more comfortable skin from the very first application. Consistent daily use over several weeks leads to a visibly clearer complexion with significantly reduced redness, fewer blemishes, and a stronger, more resilient moisture barrier.