Haru Haru - Black Rice Moisture Soft Cleansing Gel

1. Apply an appropriate amount to wet skin and gently massage for 30 seconds to form a mild lather
2. Rinse thoroughly with lukewarm water

Pair with our Black Rice Moisture Cleansing Oil for the ulitmate double cleansing duo!

Instantly:- Feel the smooth and gentle lather
- Cleanse without stripping oils or tightness

With consistent use:- Experience a brighter, more even skin complexion
- Notice less skin irritation and a strengthened barrier

Fragrance-free. Alcohol-free. Silicone-free. Paraben-free. Soap-free.95% natural ingredients. Clinically tested for sensitive skin. Suitable for all skin types.

Fermented Oryza Sativa (Rice) Extract - Antioxidant / Moisturizes / Brightens
Phyllostachys Pubescens Shoot Bark Extract - Brightens / Soothes
Beta-glucan - Nourishes / Moisturizes / Provides skin protection
Panax ginseng root extract - Antioxidant / Removes skin impurities / Slows aging / Immunity-boosting
Trehalose - Provides skin protection / Boosts cell renewal / Improves skin elasticity

Free from:

- Silicones
- Fragrance
- Alcohol
- Parabens

Full Ingredien

Q: What does pH 5.5 mean and why does it matter for my skin?
A: Your skin has a naturally acidic surface environment known as the acid mantle, with a pH of approximately 4.5–5.5. This slight acidity is essential for maintaining a healthy skin barrier, supporting the skin's microbiome, retaining moisture, and protecting against harmful bacteria and environmental irritants. Most conventional face washes have a pH of 7.0 or higher — alkaline enough to temporarily disrupt the acid mantle with every use, contributing to dryness, sensitivity, and barrier breakdown over time. A pH 5.5 cleanser like this one matches the skin's natural acidity exactly, cleansing without any acid mantle disruption whatsoever.

Q: How is this cleanser different from the Triple AHA Gentle Cleansing Gel?
A: Both are HARUHARUWONDER cleansers designed for daily use, but they serve different skin goals. The Black Rice Moisture 5.5 Soft Cleansing Gel is focused on barrier protection, hydration, and brightness — ideal as a morning cleanser, a second-cleanse step in a double-cleanse routine, or for anyone whose primary priority is a clean, comfortable, non-stripping wash. The Triple AHA Gentle Cleansing Gel adds chemical exfoliation via three AHAs (Citric, Tartaric, Mandelic) for those who want their cleanser to also resurface and refine skin texture. If you're using both, the 5.5 Cleansing Gel is ideal for mornings and the Triple AHA Gel for evenings.

Q: What does "soap-free" mean and why is it important?
A: Traditional soap is made via saponification and has a pH of approximately 9–10 — highly alkaline, and significantly disruptive to the skin's acid mantle. Even "gentle" soap bars can cause measurable barrier disruption with daily use. Soap-free cleansers use synthetic or naturally derived surfactants formulated at a lower, skin-compatible pH — delivering effective cleansing without the alkaline disruption. This cleanser uses coconut-derived natural surfactants at pH 5.5, making it one of the most barrier-safe soap-free options available.

Q: Can I use this as my only cleanser, or do I need to double cleanse?
A: This gel cleanser is fully effective as a standalone cleanser for days with minimal or no makeup, light sunscreen, or no sunscreen. However, if you are wearing full makeup, heavy SPF, or oil-based products, it is most effective as the second step in a double-cleanse routine — following an oil cleanser that removes oil-based impurities first. As a water-based gel cleanser, it is best suited to removing water-based impurities, sweat, and environmental pollutants rather than heavy oil-based makeup or high-SPF formulas.

Q: Is this suitable for oily or acne-prone skin?
A: Yes. The pH 5.5 formulation is particularly beneficial for oily and acne-prone skin, because maintaining the acid mantle supports the skin's natural defence against acne-causing bacteria (which thrive in an alkaline environment). The coconut-derived surfactants cleanse effectively without over-stripping — which is important because over-stripping with harsh cleansers can trigger excess sebum production as the skin tries to compensate, worsening oiliness and breakouts over time.

Q: What role does Trehalose play in a cleanser?
A: Trehalose is a natural humectant — meaning it draws moisture into the skin. Including it in a cleanser is an unusually thoughtful formulation choice, because it actively works against the moisture loss that occurs during cleansing (when water evaporates from the skin surface after rinsing). By binding moisture to the skin during the wash itself, Trehalose ensures the skin retains more of its natural hydration through the cleansing process — leaving it feeling balanced and comfortable rather than depleted.