Your skin is getting cleansed and moisturised every day — so why does it still look dull, feel rough, and behave oily by midday?
Because hydration and radiance aren't the same problem. You can have a well-moisturised skin that still looks flat, congested, and uneven. Because the surface layer is dull, the ceramide barrier is depleted, and the sebum regulation is off. A toner that delivers 71% rice-derived active water alongside Niacinamide, a triple ceramide barrier complex, and clinically proven sebum-balancing results doesn't just add hydration — it changes the quality and behaviour of the skin underneath everything else in your routine.
ANUA's Rice 70 Glow Milky Toner is the glass-skin toner step for UK skin that wants the healthy, lit-from-within glow of a properly supported barrier — without the heaviness, stickiness, or residue that stops a toner from working in every climate and season.
Built on 71% Oryza Sativa (Rice) Bran Water — proprietary ANUA Rice Water+ that concentrates the brightening, hydrating, and skin-balancing bioactives of fermented rice at the highest toner-format concentration — and formulated with Niacinamide, a triple ceramide complex (Ceramide NP, Ceramide AP, Ceramide EOP), triple hyaluronic acid (Sodium Hyaluronate, Hydrolysed Hyaluronic Acid, Hyaluronic Acid), Hydrolysed Rice Protein, Rice Seed Protein, Arbutin, Adenosine, Panthenol, Allantoin, Cocoa Seed Extract, and Phytosphingosine — this is a comprehensively formulated milky toner that addresses dullness, uneven tone, surface roughness, barrier depletion, and sebum imbalance in a single daily step.
Fragrance-free. Suitable for all skin types including sensitive and oily. Works AM and PM.
How To Use
Step 1 — Cleanse Thoroughly
Use after your second cleanse — both AM and PM. The toner step requires a clean skin canvas for the Rice Bran Water and actives to absorb without barrier interference from makeup, SPF, or cleanser residue.
Step 2 — Apply via Cotton Pad or Fingertips
Dispense a generous amount onto a cotton pad and sweep gently across the face and neck — this method provides light physical toning and ensures even distribution. Alternatively, dispense directly onto clean palms and press gently into the skin if a no-waste, no-friction application is preferred.
Step 3 — Pat Gently to Absorption
Pat the product into the skin rather than rubbing — the patting motion encourages absorption and activates the skin's warmth to open pores for deeper delivery of the active ingredients.
Step 4 — Layer for Extra Hydration (Optional)
For dry, dehydrated, or barrier-compromised skin — particularly during the UK autumn and winter — apply 2–3 thin layers of the toner in sequence (the '7-skin method') rather than a single generous layer. Multiple thin layers absorb more completely and deliver compounded hydration without the heaviness of switching to a heavier moisturiser.
Step 5 — Follow with the Rest of Your Routine
Proceed with serums, moisturiser, and SPF (AM). The toner step creates the hydrated, balanced canvas that allows every subsequent product in the routine to perform at its best.
Key Benefits
71% Rice Bran Water — Not Rice Extract as an Afterthought
Most toners that lead with rice use rice extract at a concentration measured in parts per million — a marketing position rather than a functional dose. At 71% Rice Bran Water as the primary base ingredient, the rice bioactives here are the formula. Everything else is built around what is already the most comprehensive rice delivery system available in a toner format.
Glass Skin Glow — Without Heavy Essence Texture
The milky texture is the functional answer to one of UK skincare's most common toner frustrations: the choice between watery toners that do nothing for glow and heavy essences that feel too rich under SPF or makeup. The Rice 70 Milky Toner sits perfectly between the two — delivering the skin-plumping, glow-amplifying result of a richer product in a consistency light enough for daily use in all seasons and under all base makeup formats.
Sebum Balance + Barrier Repair — Solving Both Sides of Combination Skin
Combination and oily UK skin in winter faces a paradoxical problem: the skin is simultaneously oil-producing and barrier-compromised — both oily and sensitised at the same time, because the barrier damage caused by over-stripping and central heating triggers compensatory sebum overproduction. The triple ceramide complex rebuilds the barrier; the Niacinamide and Rice Bran Water regulate sebum production. Treating both simultaneously is what breaks the oily-and-sensitised cycle.
Triple Ceramide + Triple HA + Phytosphingosine + Cholesterol — Full Barrier Architecture
This is not a product with a single ceramide added for marketing. The combination of Ceramide NP, AP, and EOP with Phytosphingosine, Cholesterol, Sodium Lauroyl Lactylate (a ceramide-synthesis stimulator), and all three molecular weights of hyaluronic acid represents a genuinely comprehensive barrier architecture — addressing the full lipid matrix, humectant reservoir, and barrier-building co-factor profile of healthy skin in a single toner step.
Fragrance-Free — Safe for Daily Use on Sensitive and Reactive UK Skin
No fragrance. No denatured alcohol. No artificial colour. For sensitive, reactive, or barrier-compromised UK skin — particularly common in winter and in hard water areas — fragrance-free formulations eliminate one of the most common triggers of toner-induced reactivity and allow the active ingredients to do their work without the inflammatory interference of added scent.
250ml — Full-Sized Daily Commitment
At 250ml, this is the size that reflects the daily AM and PM use the formula is designed for. Used twice daily as the first active step after cleansing, 250ml provides approximately 3–4 months of consistent use — and consistent use is the condition under which the sebum-balancing and barrier-repair results confirmed in clinical testing are achieved.
Skin Type
All skin types including sensitive, oily, combination, and dry. Fragrance-free.
What does 'milky toner' mean — is this a toner or an essence?
A: It's a toner in routine placement (used first after cleansing) but with a milky, slightly richer texture than a watery toner — no essence step required.
Q: Is this suitable for oily skin?
A: Yes — clinical testing shows 12.9% sebum reduction and 100% of participants reported less excess oil after 4 weeks.
Q: Can I use this if I have combination skin?
A: Yes — it balances both dryness and oiliness simultaneously, making it particularly well-suited to combination skin types.
Q: Is this fragrance-free?
A: Yes — completely fragrance-free and suitable for sensitive skin.
Q: Can I use this morning and night?
A: Yes — it's designed for both AM and PM use as the first active step after cleansing.
Q: Does this work under SPF and makeup?
A: Yes — the lightweight milky texture absorbs completely and makes an excellent base for SPF and foundation.
Q: How long will 250ml last with daily use?
A: Used AM and PM daily, approximately 3–4 months.
Q: Can I use this if I already use the ANUA Niacinamide TXA Serum?
A: Yes — the toner's Niacinamide and the serum's triple brightening complex work in direct synergy for accelerated results.
Q: Is this suitable for acne-prone skin?
A: Yes — fragrance-free, non-irritating, and ceramide-building; the sebum-balancing Niacinamide and Rice actives support clearer skin over time.
Q: When will I see the glow result?
A: 95% of participants reported a more radiant complexion with regular use; immediate temporary hydration is confirmed after just 1 use.
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